There’s a shift in the conversations I’m having with clients and collaborators recently. Skills and ideas that have been seen as “soft” and commercially not valuable are moving up the priority list. Gut instincts are being taken seriously in the face of data-driven everything because AI has no guts. The vibes are being valued.

This week’s post is a snapshot of the ideas feeding me as we move through this shift. If we were in the same Slack, it’s what I’d share in #inspodump. Threads weaving these ideas together include trusting your gut, tapping into your imagination, and prioritising momentum to move through and make sense of it all.

Enjoy the spring sunshine, hope you’ve had the chance to chill over the long weekend and catch you soon ⛅

Matilda

PS The Anti Social Growth Audit in its current form is evolving next month. If you want to lock in the current form and pricing now is the time!

Five favourite recent reads

1. The Return of Magic — I’ve had this bookmarked for months and finally got round to reading it. I’m halfway through the Telepathy Tapes podcast (that the post is all about) and already my mind is absolutely blown. I need to talk. Can we talk? If you haven’t yet, you have to read this post and listen to the podcast. That is all.

2. Practical imagination by Whispers and Giants — why now is the moment to harness the power of imagination.

3. Primal Intelligence by

   Zoe Scaman
   — on moving beyond the altar of metrics, algorithms and rationality and what comes next.

4. How Seth Godin changed the game — a grounding antidote to the big ideas above. Seth Godin is the king of simplicity; he prioritises depth over breadth of connections. He blogs daily. The result is a different kind of magic.

5. Gina’s Substack by

   Club Gina
   — And finally getting even more tangible, this Substack is gold standard in bringing people along on the journey way before you launch something. Chef and author Ravneet Gill is sharing the BTS journey of opening a new restaurant in Essex. We’re talking cost spreadsheets, interiors decisions, cake recipes they’re baking for the builders. I’m hooked.

Hey I’m Matilda Lucy 👋 Broken Growth is free for everyone to access. We can work together on growing your business in the following ways:

• 1:1 Strategy Session

• The Anti Social Growth Audit

• Consulting on: content/ growth/ digital strategy <3