What is Broken Growth?

The definition of “successful growth” and the ways we get there are changing for good reason. On our planet of finite resources aiming to grow your business infinitely can’t be the right goal. Relying on a handful of big tech platforms to create this infinite financial growth isn’t sustainable. There must be a better way!?

This is a newsletter about ambition, scale, limits, and what we build when we stop chasing endless growth.

Who is Matilda Lucy?

Strategist, doer, and someone deeply curious about what comes after we outgrow the ambition of growth at all costs.

Who is this community for?

Anyone interested in interrogating our collective obsession with growth.

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On a planet of finite resources, why are all the brands around us striving for infinite growth? This is a space to explore how we can reimagine growth in ways that don’t fuck up people and planet. From big picture thinking to practical strategies.

People

London-based strategist reimagining how and why we grow things online. Writing Broken Growth.